Title 20: Nutrition facts for air filters

6 minute read
California’s Title 20 regulations, enforced by the California Energy Commission (CEC), are a game-changer in the world of air filters. Just as the nutrition facts label on food products empowers consumers to make healthier dietary choices, Title 20 air filter regulations aim to provide transparency in air filter performance, helping consumers and businesses make smart, energy-efficient decisions for their homes and buildings.
Nutrition Facts label introduced in the United States in 1994 after regulation was published.

Driving Awareness and Reducing Energy Usage

Effective July 1, 2024, Title 20’s primary goal is to reduce energy consumption by making key performance metrics for air filters readily available to consumers. HVAC systems represent a significant portion of energy usage in residential and commercial buildings, and the performance of air filters plays a critical role in system efficiency. Filters with higher initial pressure drops can increase energy consumption, put strain on HVAC systems, and lead to higher operational costs. To combat this, Title 20 mandates that manufacturers publish detailed performance information, including initial pressure drop, MERV rating, airflow rates, and dust-holding capacity.
Example air filter performance information label on physical filter
California’s implementation of these air-filter-efficiency requirements is projected to have a substantial impact: an estimated 38,015,237 kWh of energy and 6,093,964 therms will be saved annually, resulting in approximately $10.5 million in savings each year. Beyond the financial benefits, these regulations contribute to improved air quality, promoting health benefits by reducing exposure to airborne particles such as pollen, dust, smoke, and bacteria.

Performance Metrics at a Glance

By mandating that air filters are tested and labeled with their performance metrics, Title 20 ensures that consumers have access to clear, accurate information. This is akin to having a nutrition label for your HVAC filter. You can easily compare filters based on their energy impact and efficiency, allowing you to choose a product that not only meets your air quality needs but also supports energy savings.

How to Interpret the Air Filter Performance Table

Just like comparing food items using nutrition facts labels requires attention to serving sizes, interpreting air filter performance data involves comparing key metrics like airflow rates (measured in cubic feet per minute, or CFM) and their respective pressure drops.
Example breakdown of Title 20 air filter performance marking, printed on every filter
To make accurate comparisons, it’s crucial to compare filters of the same filter size (eg. 20x20x1) and select airflow values that are as close as possible between the filters. This ensures you’re assessing their performance under similar conditions.
For example (see chart below) if Filter #1 operates at 1025 CFM and Filter #2 at 1024 CFM, these values are essentially the same, allowing for a fair comparison of their pressure drops. Similarly, comparing filters with airflow rates of 810 CFM and 830 CFM is reasonable because the values are close. The goal is to find the CFM rates that are nearest to each other across the filters you’re evaluating.
Once you’ve identified the closest airflow rates, compare the pressure drops at those rates. The filter with the lower pressure drop will require less energy to move the same amount of air through the system, making it more efficient. This difference in pressure drop can translate into energy savings, reduced strain on your HVAC system, and ultimately lower operational costs.
By carefully comparing filters using these metrics, you can make more informed decisions that align with your energy-saving goals, ensuring optimal performance and efficiency for your HVAC system.

A Comparative Look at various 1" Filters

Title 20’s transparency in performance metrics allows consumers to easily compare filters and select the best option for their needs. The list of filters provided here represents 1" variants with MERV 13 ratings that are available in the California Energy Commission database (sources below) or on the manufacturer’s website.
When comparing initial pressure drops — a key factor in determining how hard your HVAC system has to work — you’ll find that performance varies across these brands.
For instance, Filtrete’s 1900 has an initial pressure drop of 0.18 inch water column, closely matched by Woosh Air’s Fold M13 at 0.19. These low pressure drops make them efficient choices for maintaining energy savings. In contrast, Nordic Pure’s MERV 13 and Aerostar’s MERV 13 have initial pressure drops of 0.26 and 0.28, respectively. While these values are still within acceptable ranges, they may place slightly more strain on HVAC systems, potentially increasing energy consumption. Filterbuy’s MERV 13 shows the highest initial pressure drop at 0.37, which could have a more significant impact on system performance and energy costs over time.
These comparisons underscore the importance of reviewing pressure drops among similar filter sizes to make informed decisions. By understanding and utilizing the performance data provided under Title 20, consumers can better select filters that align with both their air quality needs and energy efficiency goals.
Here’s another chart capturing 1" MERV 8 filters available on California’s Energy Commission Website (sources below) and their respective initial resistance performance at typical residential air flow speeds (300 feet per min).

Empowering Informed Decisions

With Title 20, Manufacturers are unlikely to create separate version of their products just for California, they will apply these labeling standards nationwide. As a result, consumers are no longer in the dark about how an air filter might affect their HVAC system’s energy usage. This regulation encourages manufacturers to not only be transparent but also to innovate toward more efficient products. For businesses, homeowners, and anyone interested in reducing their environmental footprint, Title 20 serves as a valuable guide for making informed decisions that align with energy-saving goals.
The commitment to providing filters with low-pressure drops across various brands ensures that consumers can enjoy high air quality without sacrificing energy efficiency. By selecting filters that perform well under Title 20’s standards, consumers can achieve both superior filtration and reduced energy consumption. 

In essence, Title 20 promotes a more transparent, consumer-friendly market for air filters, driving awareness about energy consumption in HVAC systems. Just as you wouldn’t buy a food product without understanding its nutritional content, Title 20 ensures you won’t buy an air filter without knowing its impact on your energy bills and environmental footprint. This dedication to compliance and performance makes these filters a smart choice for those looking to optimize both air quality and energy efficiency.

Sources

Appliance Efficiency Regulations — Title 20
Update to Testing and Marking for Air Filters: 2021 Appliance Efficiency Rulemaking for Air Filters
CA Energy Commission — Modernized Appliance Efficiency Database System — Quick Search
HDX 65100.012025 — Manufactured by AAF Flanders KY
Amazon Basics BP80S.012025–6 — Manufactured by Con-Air Industries
Aerostar AP80S.012025–4 — Manufactured by Con-Air Industries
Filterbuy 20x25x1 M8 — Manufactured by Filterbuy Inc.
Arm & Hammer TE8–12–1–2020A — Manufactured by PPA Industries, Inc.
Woosh Air Fold M8 — Manufactured by Woosh Air Inc. (link coming soon)
Nordic Pure MERV 8 — Manufactured by Nordic Pure
Aerostar P25S.012025 — Manufactured by Con-Air Industries
HDX 61201.012025 — Manufactured by AAF Flanders KY
Filter but 20x25x1 M13 — Manufactured by Filterbuy Inc.
Woosh Air Fold M13 — Manufactured by Woosh Air Inc.
Nordic Pure MERV 13— Manufactured by Nordic Pure

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